Canada Action Coalition Overview Who we are Canada Action is an industry-leading marketing and advocacy campaign with the primary goal of educating Canadians about the value of our resource sectors. A coordinated and well-funded campaign exists to derail our national prosperity by leveling false and misleading accusations at industry and disseminating these falsehoods to media and government. Only by presenting the facts to Canadians can we bring balance to the conversation. With our limited resources, we have already been highly effective in terms of earning more traditional media, creating a significant social media presence, educating government, and generally galvanizing Albertans …
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